Ian Rowland
Mentalist, Communication Expert, Cold Reading & Persuasion Training in London

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for London Mentalist, Communication Expert, Cold Reading Workshops, keynote speaking & Persuasion Training in London
WORK WITH Ian Rowland
1:1 Coaching
Ian Rowland offers private, one-on-one coaching designed to deliver powerful results in a focused, highly personalized setting. Choose from half-day or full-day sessions held in-person, or opt for convenient virtual coaching via Zoom. Each session is tailored to your specific needs -whether you want to sharpen your communication, solve complex problems, improve persuasive impact, or master advanced cold reading techniques. This is expert-level coaching built around your goals, delivered with clarity, insight, and practical value you can apply immediately.
Corporate training and Team Building workshops
Engaging, practical corporate trainings and team building workshops by Ian Rowland -ideal for teams of any size. Choose from expert-led sessions on problem solving, persuasion, cold reading, Mentalism, or People Joy. Interactive, insightful, and tailored to your team’s goals, these workshops build connection, boost performance, and teach powerful communication skills most professionals never learn.
keynote speaking
Ian Rowland is an experienced keynote speaker who delivers insightful, high-energy talks on communication, persuasion, problem solving, human behaviour, cold reading, and his signature concept, People Joy. Whether speaking for 15 minutes or a full 90, Ian blends expert content with live mentalism demonstrations that amaze and engage audiences at every level. His talks are smart, surprising and interactive. Perfect for conferences, leadership events, sales kick-offs or team development sessions. Every presentation is tailored to your goals and designed to inspire, inform and connect.
Who is Ian Rowland?
Ian Rowland is a respected writer, speaker and performer with over 30 years of experience. He enjoys a global reputation in the fields of communication, persuasion and cold reading. Audience enjoy his distinctively engaging style, combining original insights with intelligence, warmth and humour.
Ian is the author of ‘The Full Facts Book of Cold Reading’ -recognised as the definitive work on the subject and a bestseller for over 20 years. (‘Cold reading’ = how to talk to people as if you’re psychic.) One of Ian’s later books, ‘Cold Reading For Business’, explains how to apply cold reading psychology to sales and business communications. He is famed for his ability to demonstrate his cold reading skills during live events, such as classes and conferences.
Some of Ian’s other books are based on his passion for personal development and fulfilment. They include ‘How To Work For Yourself And Win’ and ‘People Joy’ -a revolutionary work on the power of conversations and human connection.
Ian is also a sought-after corporate speaker and trainer. He delivers talks and workshops on subjects such as persuasion and influence, inter-personal skills and charismatic leadership. His clients include Google, Coca-Cola, the Crown Estate, the British Olympics team, the Ministry of Defence, Cap Gemini, Accenture, McKinsey & Company and even the FBI. (He is the only person from outside the US ever hired to train FBI field agents.)
Ian is a member of London’s famous Magic Circle and has lectured at magic conventions everywhere from Las Vegas to Sydney. He has devised many original tricks including his signature routine, ‘The Las Vegas Miracle’, which has to be seen to be believed! Ian often adds touches of magical entertainment to his work as a corporate speaker/trainer.
Ian has travelled to over 26 countries and explored such exotic locations as Easter Island, the Batu Caves and Komodo Island. Known for his generosity, practical wisdom and humanist values, Ian believes that conversation is causation, we’re all here to help one another and that everyone should practise what he calls ‘self-greatness’ every day.
“My FBI Behavioural Analysis Program hired lan to work with and train our team for a full day. He demonstrated and taught us a lot about cold reading and how we could apply it to our work as behavioural analysts. In addition, he covered advanced communication skills, persuasive language and relevant insights into the art of 'misdirection' At the
conclusion of his comprehensive seminar, he entertained our entire team and families with a mindreading show at an evening social. Not only was it great fun, but even today my team is still talking about it. I'd highly recommend lan to anyone who's interested in these subjects and wants a first-class speaker and trainer.”
- Robin Dreeke, former Special Agent and Head of FBI Behavioural Analysis Program
“We had some of the top experts around the globe in their field, but when we looked at how people were registering for the conference and what the attendees wanted, overwhelmingly we saw very large numbers signing up for lan's course, so much so that his class was the largest in the whole session that we had for those three days."